Marketing Management: An Asian Perspective

Marketing Management: An Asian Perspective

Ratings : 4/5 from 2345 reviews
Publisher : Pearson Education Centre
ISBN : 9810687974
Release Date :

Examined by :

Apr, 21 2018

Product Description

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.