The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook

Ratings : 4/5 from 2523 reviews
Publisher : Wiley
ISBN : 1118244117
Release Date :

Examined by :

Apr, 21 2018

Product Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.